Mission

• Striving to meet the increasing and diversified demands of the customers.
• Being market leaders in different market segments.
• Providing quality products & reliable services and sourcing from reputed manufacturers.
• Becoming professional marketing partners for our principals to meet the objectives of sales, market information, and customer service.
• Being the preferred supplier of our customers, with our products exceeding their quality requirements.
• Harnessing the creative energies of all our people through team work, develop and a transparent work environment.

Vision

Our vision is to be Qatar’s most customer-centric company; to build a place where people can come to find and discover anything they might want. To be the company that best understands and satisfies the product, service and self-fulfilment needs of people of Qatar.

Our Values

• CUSTOMER COMMITMENT: We develop relationship that brings out a positive change in our customers life.
• QUALITY: We provide outstanding products and unsurpassed service that, together, deliver premium value to our customers.
• INTEGRITY: We in Customer commitment uphold the highest standards of integrity in all our actions.
• RESPECT FOR PEOPLE: We value our people, encourage their development and reward their performance.
• PERSONAL ACCOUNTABILITY: We are personally accountable for delivering on our commitments.